EventCo | Odi's Portfolio

Inti Sinergi — 2021

EventCo revamp

The goal of this project is to revamp the MVP version of EventCo Web App, making it more user-friendly.

Key skills developed during this project:

EventCo is designed to facilitate various event management (such as wedding and conference). The system covers end-to-end guest experience, including intuitive RSVP with COVID-19 tracing and vaccine confirmation, guest seating management, touchless guest check-in, and also gift collect and souvenir distribution management.

EventCo was first released as an MVP and used at one wedding. We received feedback from the event organizers that the app was somewhat confusing. Therefore, I conducted a moderated, in-person usability test with four of EventCo’s users and one potential client.

About EventCo

Lacked of the onboarding sessions or First-Time-Use Experience (FTU). There was no brief guided tour to get users acquainted with the functionality of the features. Users were puzzled trying to figure out the system on their own.

The pain points of EventCo old designs

1. Unclear taskflow

Improvement plan

To keep everyone at the same page, we start by defining the objectives of EventCo system improvement. The following are the project's key goals:

Rebrand EventCo
Develop a solid product visual direction that depicts EventCo character and is suitable to customer persona.
Redefine end-to-end customer journey
Redefine the entire service journey including the features that we offer to customer from pre through post-event.
Make EventCo web-app accessible
We should entirely reconstruct the sitemap and user flow to ensure that users can achieve tasks seamlessly

As soon as we were all at the same page concerning the objectives, and before diving into user flow and scenario details, I developed the end-to-end customer journey using EventCo service. I proposed breaking down the experience into three phases: Pre-Event, D-Day, and Post-Event, in order to construct a more comprehensive service.

Service journey

Pre-event

Online reservation and confirmation
Guest and table seating management

D-day

QR code event check-in
Real time guest counter and tracker
Gift & souvenir collect

Post-event

Event report and event history detail

The sitemap

We did card sorting with the respondents and internal team. Following that, I defined the web-app sitemap and had it evaluated by the stakeholders.

I started with medium-fidelity wireframes and refined them through multiple iterations based on team discussions.

Wireframing

Pre-event
Onboarding process

Final interface design and EventCo rebranding

Result

The updated design led to fewer user complaints and increased the success rate in managing guests and tables. While we didn't have quantitative results due to the small user base, we tested the design with existing users and gathered their feedback.

Uppsala Evolution Museum

Next project

Menu structure and categorization is unclear so users can't immediately identify which page they need to go to to accomplish a particular task. Poorly chosen label name made clarity vanishes and create ambiguity.

2. Information architecture

Improving user flow

We redefined the user flow based on user scenarios in completing tasks. One of the major improvements was adding an onboarding flow that guides users to set up their first event. Onboarding flow intended to eliminate the "first step" dilemma by designing a linear process to help users determine what steps they should take first and next, instead of leaving the tasks to them.